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This website had the following in the homepage, "Now in your cart 0 ITEMS." We viewed that the web page stated " At Party Characters we have everything you need for organizing a brilliant party." It also said " Our affordable and good quality party equipment are perfect when working on a budget as we arrange your party according to the number of kids you require and the number of equipmentparty goods within your budget. Our products include, party dcor, jumping castles, tables, chairs, chair covers and more. Camp Rock and HSM Special! All themes for the whole weekend each." The header had plates as the highest ranking search term. It is followed by cups, hats, and blowouts which isn't as ranked as highly as plates. The next words they uses is serviettes. loot was included and will not be seen by search parsers.